Values versus value…

cu-core-values

When I decided that I wanted to dedicate my freelance career to working with charities, credit unions and co-operatives it was primarily because these organisations had an absolute fit with my own personal values and would inspire me to do more, do better, be better. What is a greater motivation to get up in the morning and be the best that you can be?

Yes, I absolutely understood that in the current climate there was a need within the sector, particularly given the cuts in funding and the struggle with the onset of austerity that has damaged so many organisations to the bone. I knew too that, as in the corporate world, the first roles to go (and quite rightly) would be in ‘non-essential’ areas.

I was sure that there was a way for me to offer my help, my support and experience.

I knew that there was a need and I wanted to step into that gap and offer a professional service that was collaborative, inclusive and a professional offer at a price that was fair to all.

I know that many people thought I was naive and probably in need of a dose of reality. Perhaps some still do.

What I have learned though is that communications activity, that can add significant value to organisations, is being given to people who already have a full time job. Perhaps they have shown some enthusiasm or commitment for it but they are often struggling to fit it in alongside the day job. I’ve seen people carrying out these ‘side of desk’ roles who are terrified, lost, stressed and even downright resentful. None of these are good for the individual or the organisation.

I now know I can help more than I thought and it’s why I’m proud of the choice I made and the pricing structure I have in place. I refuse to charge overly expensive day rates or project rates for third sector organisations. My view is that you can be fair, honest and offer a quality, efficient and bespoke service at a reasonable rate.

Challenge me on that if you like but I stand by it wholeheartedly.