Wochi all about then?

Wochi_Twitter_Profile

Oh okay so I know that this is the blog that you’ve been waiting for. This is the question that you’ve been asking isn’t it? Wochi. Wochi mean?

So, some of you, knowing my fondness for a certain set of sic-fi trilogies from a long time ago in a galaxy far, far away may think that I have sadly misspelt Wookiee and having done it I’m fronting it out. It’s a lovely theory and I have to confess I do love a Wookiee but no, that’s not the answer.

My fabulous friend and awesome Marketing guru Paul, (apologies if you wanted anonymity but you really need to take the credit for this) gave me invaluable help in working through how to find a name for this exciting new business venture of mine. I simply explained to him what my dream was and confessed I had no idea how to go about finding a name to encapsulate everything I hoped this venture would be. Paul, knowing me, my values and the values and principles that I wanted this business to stand for was the perfect person to help me navigate the dangers of nomenclature.

Let me confess now, I had tried to think of a name myself. I’d tried really, really hard. I spent hours wracking my brains. It was an unmitigated disaster. I was worse than the worst of teams on an episode of The Apprentice. I’m so embarrassed at my efforts that I can’t even share them with you, not even in the name of comedy!

Legend that he is, Paul gave me some great, considered, meaningful suggestions. But for one reason or another the initial options weren’t “the one”.

And then he contacted me again with a single, additional suggestion. Wochi. Wochi is a Navajo word, it means illuminate, the literal translation is ‘to light up’. Instantly my heart soared. Everything made sense. It felt perfect.

I tested it with some of my closest friends, the people I knew who would be really honest with me, especially if they didn’t like it! Their instant reaction was incredibly positive. The more I thought about it, the better it felt, the more natural it felt. It was the answer.

I am so happy to have such a strong, fabulous, meaningful name, that has heritage and values behind it.

Thank you Paul for all your support.

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The kindness of…

kind

 

The popular construct of ‘the kindness of strangers’ was probably made most famous and brought most sharply into relief for us by the damaged, and frankly quite terrified and terrifying character of Blanche DuBois in A Streetcar Named Desire. (A rather odd juxtaposition is that Kate Adie also used this as a title for one of her autobiographies too…)

However what strikes me as a little odd is that very little is said in popular discourse about the kindness of friends or family.

I’d like to take a moment to redress this.

When I decided to take the momentous- some would say brave, others would say risky- step to set up independently the one thing that overwhelmingly surprised and delighted me was the support and encouragement that was offered to me so generously by my friends. From giving me advice on how to register with Companies House, to helping me decide on a name (more of that to come), to mentoring me on how to approach the strategy of my business, incredible advice on marketing, putting me in touch with potential customers and developing incredible design for my visual identity… Right through to listening to me debate and work answers  out for myself. The list goes on and on. I really want to name names but I’m not sure that my wonderful friends will be comfortable with that.

If I can ask for one thing from you it would be to believe; believe in yourselves, believe in your friends, it is truly priceless and deeply humbling.

Thank you all. You are incredible. I would never be so confident, comfortable or happy taking on this adventure without you. Thanks for your practical help, your support, your belief and your love.