The resolution will not be televised…

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At the end of a year and the beginning of a new one we’re culturally encouraged, almost expected, to make a set of resolutions, promises to ourselves – and more often others – that we will try harder, strive to be better, give over old habits. Many expect us to declare them from the rooftops, hold them out for approval and judgement, only to then have to turn our blushes and apologetic eyes to the world if we fall short of our grand ambitions.

Surely this is why many see their resolutions out till the end of January (mid-February for those with great will-power) and then abandon them as a lost cause for another year. That doesn’t seem the best model for improvement does it?

I’ve outlined a set of objectives and ambitions for Wochi for 2015, and beyond but – call me pedantic – I’m refusing to call them new year resolutions, that terminology just doesn’t sit comfortably. I believe that in order to succeed we need to be flexible, responsive and agile to change. That’s something that is difficult to achieve when you set out a rigid goal at the beginning of the year without knowing what the year holds.

I’ll share these objectives with you in the coming weeks but as a principle I agree with this quote from Henry Moore;

“I think in terms of the day’s resolutions, not the years”.

That is not to say that the objective and ambition will bend with direction of the wind, it’s the activity required to make the ambition a reality that will have to flex as circumstances change and develop. That’s incredibly exciting and inspiring.

The thing that will always remain steadfast is the bedrock of Wochi; the values that it stands for and the purpose for which it was created. Future blogs will continue to explore these values and how they work in action and I’d love your feedback and views on them and how we can continue to develop further through new opportunities.

For now though I’d like to wish you a happy, peaceful and incredibly successful 2015.

“Write it on your heart that every day is the best day in the year.” Ralph Waldo Emerson

Wochi all about then?

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Oh okay so I know that this is the blog that you’ve been waiting for. This is the question that you’ve been asking isn’t it? Wochi. Wochi mean?

So, some of you, knowing my fondness for a certain set of sic-fi trilogies from a long time ago in a galaxy far, far away may think that I have sadly misspelt Wookiee and having done it I’m fronting it out. It’s a lovely theory and I have to confess I do love a Wookiee but no, that’s not the answer.

My fabulous friend and awesome Marketing guru Paul, (apologies if you wanted anonymity but you really need to take the credit for this) gave me invaluable help in working through how to find a name for this exciting new business venture of mine. I simply explained to him what my dream was and confessed I had no idea how to go about finding a name to encapsulate everything I hoped this venture would be. Paul, knowing me, my values and the values and principles that I wanted this business to stand for was the perfect person to help me navigate the dangers of nomenclature.

Let me confess now, I had tried to think of a name myself. I’d tried really, really hard. I spent hours wracking my brains. It was an unmitigated disaster. I was worse than the worst of teams on an episode of The Apprentice. I’m so embarrassed at my efforts that I can’t even share them with you, not even in the name of comedy!

Legend that he is, Paul gave me some great, considered, meaningful suggestions. But for one reason or another the initial options weren’t “the one”.

And then he contacted me again with a single, additional suggestion. Wochi. Wochi is a Navajo word, it means illuminate, the literal translation is ‘to light up’. Instantly my heart soared. Everything made sense. It felt perfect.

I tested it with some of my closest friends, the people I knew who would be really honest with me, especially if they didn’t like it! Their instant reaction was incredibly positive. The more I thought about it, the better it felt, the more natural it felt. It was the answer.

I am so happy to have such a strong, fabulous, meaningful name, that has heritage and values behind it.

Thank you Paul for all your support.